Nestlé has announced the launch of nesQino in China, which allows consumers to prepare personalised, healthy superfood drinks.
The product comprises a silent, digitally connected Q-cup machine, superfood sachets, and three base sachets – smoothie, oat shake and milkshake.
It allows consumers to prepare 21 different superfood drinks with recipes designed by creative nutritionists using different types of healthy ingredients, the company said.
'Good-For-You Drinks'
Head of Nestlé's dairy strategic business unit, Mayank Trivedi, said, "nesQino is a personalised solution that reinvents good-for-you drinks to create wellness that fits the lives of our consumers.
"In all our recipes, we've used a selection of natural ingredients known to do you good, to create delicious customisable drinks."
The superfood sachets contain fruits, vegetables, nuts and seeds, roots and micro algae, as well as probiotics to boost overall wellbeing.
The complementary base sachets are made from dairy, cereals, and plant-based ingredients, Nestlé added.
The ingredients are preserved using advanced flash-freezing and drying techniques, combined with patented powder technologies developed by the Nestlé R&D team, eliminating the use of preservatives, artificial colours or flavours.
How It Works
Each beverage can be prepared in two minutes by adding one superfood sachet and one base sachet into the Q-cup machine with water and opting for the desired temperature for a hot or cold drink.
The product also offers a nesQino smartphone mini app that allows consumers to personalise drink temperature, explore recipe combinations, access nutritional information, and interact and share recipes with friends.
Head of Nestlé system technology centre, Alfred Yoakim, added, "In 18 months, the team has developed a full range of products and systems for nesQino. It is completely new in the Nestlé world, with all kinds of natural ingredients and superfoods.
"We also designed the Q-cup to blend the product perfectly and release the natural goodness of these ingredients."
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
