A gluten-free breakfast cereal will sit alongside other well-known brands in the mainstream cereal aisle, marking a breakthrough in the availability of gluten-free cereal products in the UK.
New Gluten Free Corn Flakes from Nestlé will occupy a prime position next to traditional cereals, the company said.
The gluten-free cereals market is growing significantly with a 2014 IRI report estimating the British market to be worth £17.5 million annually and growing up to 37 per cent year-on-year for the last 5 years, indicating a strong demand for innovative new products in the gluten-free arena.
Jolene McMonagle, a CPW nutritionist who has been at the heart of the development of Nestlé’s new Gluten Free Corn Flakes, said: “We’ve known for a long time that gluten-free products are increasing in popularity, but we also recognise that some of the gluten-free breakfast cereal products do not offer the same taste and flavour as their mainstream cereal counterparts. We developed Nestlé Gluten Free Corn Flakes to provide families with a gluten-free option that is full of flavour, but without the gluten.”
Nestlé Gluten Free Corn Flakes will be widely available in major supermarkets and come in two varieties: Traditional and Honey, which will have RRPs of £1.99 and £2.19, respectively.
© 2014 European Supermarket Magazine
