Nestlé has announced that it is increasing the amount of milk in its Milkybar recipe, making it the product’s number one ingredient.
The percentage of milk in the new core range recipe has increased from 26% to 37.5%, which allows Nestlé to reduce some sugar content in the product.
The new recipe will remove almost 350 tonnes of sugar and 130 million calories from UK public consumption - which falls in line with Nestlé’s pledge to remove 10% of sugar from its UK and Irish markets by 2018. The new products will remain free from artificial flavours, colours, preservatives and sweeteners.
The new packaging highlights the message ‘Milk is now our No.1 ingredient’, and it will feature across the full range of Milkybar products from May 2017.
Less Sugar
Dame Fiona Kendrick, chairman and CEO of Nestlé UK and Ireland, commented on the news, “We want to make our products the best they can be for our consumers. We’ll take every opportunity to innovate and reformulate to improve our products but this can never be to the detriment of taste.
“We have used our strength in research and innovation to develop a great recipe that replaces some sugar with more of the existing, natural ingredient that people know and love. We have added more milk to the recipe, which has been at the heart of Milkybar ever since it was launched in 1936.”
Last month Nestlé also unveiled new versions of its Rowntree brands with 30% less sugar, including its Fruit Pastilles and Randoms.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
