Confectionery giant Nestlé UK and Ireland has launched a new flavour bar in its KitKat Chunky range - New York Cheesecake.
The company says that the new variety taps into the 'growing trend for American inspired products', and is part of the brand's strategy to introduce a new flavour each year.
Growing Demand
“Following the incredible success of KitKat Chunky Cookie Dough last year, we’ve seen a surge in demand for American inspired flavours in confectionery," said Ellie Worley, KitKat senior brand manager for Nestlé UK and Ireland.
"The combination of smooth milk chocolate and crispy wafer, with a thick layer of creamy vanilla cheesecake filling, is proving very popular with consumers who’ve already managed to get their hands on a bar.”
The new bar will be available in all major retailers from 18 September. KitKat Chunky was first launched in 1999, and since then has introduced flavours such as peanut butter, hazelnut, coconut, and chocolate fudge.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up for ESM: The European Supermarket Magazine.
