Nestlé has announced that its pet food brand Purina has entered into a partnership with Europe's Independent Vetcare Group International (IVC Group).
The partnership will enable Purina to broaden its expertise in the area of premium pet care solutions by offering innovative pet food solutions and pet care services.
As a part of the partnership, the IVC Group will gain access to Nestlé Purina’s unique product offering to support its cutting-edge veterinary solutions.
Minority Shareholding
Nestlé Purina will also acquire a minority stake in the IVC Group, the company said in its statement. It is subject to regulatory approval.
Other terms of the agreement have not been disclosed.
IVC Group is one of Europe's largest veterinary services group with a network of more than 1,100 pet clinics and hospitals across ten countries.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
