Nestlé's Milo brand has teamed up with soccer team FC Barcelona in order to promote healthier lifestyles to young people.
As part of a four-year global partnership, Milo will become the official tonic food drink of FC Barcelona. In certain European countries, as well as in the Middle East and North Africa, this will also be extended to include the Nesquik brand, also produced by Nestlé.
According to a Nestlé statement, 'Milo has long been associated with physical activity and for more than 50 years the brand has run youth sports programmes. Currently around 22 million children across the world are involved in sport and nutrition projects delivered by Milo.'
Last week, Nestlé pledged to strengthen its employment of young people, offering as many as 15,000 apprenticeships in its operations around the world.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
