Nestlé has announced that its early childhood nutrition brand Gerber has launched an edible teether for infants and toddlers.
The Soothe 'n' Chew teething stick is a grain-based product that serves as a snack and comforts the gums of babies.
Presently, the teething stick is exclusively available online at Walmart.com.
'Natural Alternatives'
President and CEO of Gerber, Bill Partyka, said, “As parents turn to more natural alternatives for their little ones, we saw an opportunity to bring together our expertise in food and nutrition, infant development and natural product development to create something new for little ones."
The company partnered with paediatric feeding specialists to design the product.
It is a long-lasting, banana flavoured teether that slowly softens and satisfies little one's urge to chew.
'Alternative Teething Solutions'
Senior manager marketing of Gerber Snacks, Mansi Kothari, said, “While traditional methods can certainly be effective, we wanted to reach parents who are looking for alternative teething solutions that don’t necessarily include plastic or medicine – that’s where Soothe 'n' Chew comes in.”
The ridged surface and small size are optimal for a baby's fist, and its air bubble texture massages and soothes the gums, Nestlé added.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
