Johnson & Johnson is to roll out its Neutrogena Hydro Boost product range in French supermarkets – SKUs which up to now have only been available in pharmacies in France.
The launch of the product line, which is made of facial creams and lotions, follows the successful deployment of Neutrogena body-care SKUs in large-scale retail in France, LSA.fr says.
The Hydro Boost products, which already have a prominent supermarket presence in Asia and the US, place strong emphasis on anti-ageing. The target market for them is women between the ages of 25 and 40.
The premium anti-ageing cream has a recommended retail price of €12.50 (50 ml), while the hydrating aqua-gel is to cost €4.99 (200 ml). The line’s makeup-removing lotion will also retail at €4.99 (200 ml).
The products are due to appear in French supermarkets from mid-July.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
