Coca-Cola Life is to be marketed in France via an inventive and quirky new sampling campaign.
Beginning on 21 March, a green Coca-Cola Life van will begin touring the country, with Paris as its starting point. The operation, orchestrated by the French marketing firm 'Rosbeef!', will entail hiring a team of 250 people for the nationwide journey in order to distribute the beverage to passers by.
Furthermore, in the famous Paris store Colette, the drinks multinational will make available limited-edition Coca-Cola Life boxes, which are furnished out of wood, and will contain a glass bottle of the soft drink, as well as a drinking glass bearing its logo. These are set to be priced at €15.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
