Global information and measurement firm Nielsen has announced its acquisition of Brandbank, a company that specializes in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.
Following the announcement, Nielsen has said it will 'acquire all Brandbank data, working processes and ongoing client work', and integrate Brandbank teams in the international countries in which it has a presence.
“This acquisition marks an exciting advance in our company’s digital evolution,” said Nielsen global president John J. Lewis. “These new digital capabilities will enrich our existing global product reference information and operational processes to drive greater analytic capabilities for our clients.
“It places Nielsen at the centre of the FMCG/retail demand chain and at the heart of retail. Also, it gives us a pivotal role helping clients to navigate and unlock e-commerce opportunities to engage an increasingly mobile and digitally-oriented generation of shoppers.”
© 2015 - Checkout Magazine by Stephen Wynne-Jones
