ESM is proud to launch a new weekly series, Notes From Africa, which will bring you the latest retail, consumer goods and food and beverage stories from across the African continent. Past editions can be found here.
In this week's report:
Ivory Coast: Unilever's Magnum Seeks To Plant 450,000 Indigenous Trees
Unilever-owned ice cream brand Magnum has announced plans to plant 465,000 indigenous tree species in the Cavally region. Through this project, the company intends to contribute to the preservation of forest resources in the region in which it sources its cocoa. Beyond this project, the company plans to work with local communities to improve their livelihoods. This initiative is part of the company's ambition to achieve 100% responsible cocoa in its sourcing process by 2025.
Egypt: FrieslandCampina Sets Up Cheese Export Joint-Venture
Dutch dairy giant FrieslandCampina has announced plans to conquer the North African cheese market. As part of its ambitions, the company has teamed up with Domty, the Egyptian market leader, to form a new joint venture to export cheese to the Middle East and Gulf countries. FrieslandCampina is one of the world's leading manufacturers of dairy products, with a turnover of €11 billion in 2020.
Angola: Webcor Group To Increase Pasta Production
Angolan milling company AP Foods has partnered with Webcor Group to increase the production of pasta in the country. The two companies plans to achieve production levels of 325,000 tonnes of pasta per year by 2022, from an initial capacity of 76,800 tonnes, and reduce pasta imports into the country.
South Africa: SAB Launches Brutal Fruit Ruby Apple Spritzer
South African Breweries (SAB) has launched a new product on the market, Brutal Fruit Ruby Apple Spritzer. The new drink is available in 620 ml bottles and is a blend of apple juice and sugar. In South Africa, ready-to-drink (RTD) products are increasing in popularity among younger adult consumers.
Uganda: Pearl Dairy Farm Lays Off 1,500 Employees
Pearl Dairy Farm, Uganda's largest dairy company, has been forced to lay off 1,500 people, citing a myriad of challenges, including the cutting of ties with Kenya, which was previously its biggest market. The situation has led to a 25% reduction in the company's processing capacity of 400,000 litres of raw milk per day. To adapt to this situation, the company has commenced construction of a honey processing plant.
South Africa: In2food Unveils New Kombucha Product
Beverage firm In2food has unveiled a new Kombucha SKU. The product, which comes in a variety of different flavors such as raspberry, rooibos tea, apple, ginger and lemon, is available in 330 ml and 1-litre bottles in popular retail chains such as Woolworths.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Espoir Olodo. Click subscribe to sign up to ESM: The European Supermarket Magazine.
