One Fifth Of New Products Survives First Year In Spain, Nielsen Study Finds

Just 20% of the 3,500 new products that were launched in Spain in 2015, were successful beyond their first year, a Nielsen study has found.

The information was presented during the AECOC congress in Madrid, an event that brings together over 400 marketing executives from Spain's FMCG industry.

In addition, Nielsen found that 71% of Spanish consumers use a shopping list, 20% would be willing to change supermarkets in order to avail of special offers and 14% would change brands depending on offers.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Roeder. To subscribe to ESM: The European Supermarket Magazine, click here.