A-Brands

Kellanova Launches Cheez-It In The UK & Ireland

Cheez-It, the popular US snack brand from Kellanova, has made its way to the UK and Irish markets and is now available in nearly 7,000 grocery stores.

Campbell Soup Dropping 'Soup' In Name To Become 'The Campbell's Company'

Campbell Soup is dropping "soup" from its name to become "The Campbell's Company," CEO Mark Clouse said on Tuesday, a pivot symbolising...

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Three Strategies F&B Brands Need To Attract Consumers

Using data from 4C Associates 2024 F&B Survey, ESM examines the top three strategies F&B Brands need to attract consumers.

Gen Z Will Demand FMCG Brands To Take Action On Sustainability

The emergence of Gen Z means that the FMCG sector can’t afford to brush sustainability concerns under the carpet.

Notes From Africa: Palmci, Tropo Farms, Nile Sugar Company

ESM’s regular series, Notes From Africa, brings you the latest retail, consumer goods, and food-and-beverage stories from across Africa.

Coca-Cola Named Ireland’s Biggest-Selling Brand For 20th Year in A Row

Coca-Cola once again tops the Checkout Top 100 Brands for 2024, produced by Checkout magazine, the leading magazine for the grocery retail sector in Irelan...

Starbucks New CEO Niccol To Improve Coffee Culture At US Stores

Starbucks' SBUX.O new CEO Brian Niccol said he would focus on reinvigorating coffeehouse culture at the chain's stores in the U.S. as he takes the helm in...