The most recent figures show that PepsiCo France's powerful growth is displaying no signs of abating.
The company in 2014 achieved growth of 4.5 per cent in terms of value, when France's FMCG sector overall only grew by 0.7 per cent.
This means the multinational is increasing its market worth at six times the rate of the national average.
In the non-food category, the most dynamic product of the company's during 2014 was its mojito-flavoured 7-UP.
Emmanuel Pinteaux, the director of marketing for drinks and cereals of PepsiCo France, said, “In all honesty, even we did not quite anticipate the success it has enjoyed.”
Lay's crisps grew in value by 11.5 per cent, further solidifying its position as the market leader of its category in France, while Tropicana's value shrunk slightly.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
