PepsiCo has announced that it will expand its product offerings in Latin America to include nutritious food and beverages.
The cola giant will invest in offering products that are more relevant to the needs of consumers, whose preferences are gravitating towards nutritious options.
VP Nutrition PepsiCo Latin America, Ricardo Pimenta, said, “Today, about 27.5% of our global revenue comes from everyday nutrition products (such as oats), zero- and low-calorie beverages, and snacks with low levels of sodium and saturated fats.”
Expansion goals
The cola giant aims to add more nutritious food and beverages to its Latin American portfolio through brands like Tropicana, Naked, Kero Coco and Quaker.
It will also reduce the number of artificial ingredients and other additives, such as sugars, saturated fats, sodium, and calories, in its products.
To help meet these goals, PepsiCo has invested in research and development centres in key countries in the region.
These hubs will not only drive innovation in Latin America, but will contribute to research and development projects that accelerate innovation for the company in other parts of the world.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
