District Perrier, the online party space, is the newest commercial brainchild of the mineral water company.
It is utilising Tumbler, along with other internet media, to push the concept, which features a seductive nocturnal world of intrigue and fun, ostensibly based on the nightlife districts of the world's biggest and trendiest cities.
The alluring character Perrier Madame is the hostess of this realm of mixology, Djs and coolness, which is due to permeate social marketing during the coming weeks.
Perrier Group's marketing manager Priya Shenoy says the campaign was conceived as "an exciting new way to engage Millennial audiences and bring Perrier's personality to life."
The company's Q3 revenue was reported as €95.3 million (up form €88.7 million on last year). It is confident in achieving its full-year estimates.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
