P&G Canada has announced that it has donated more than $2.5 million in providing hygiene products, hand sanitisers, face masks, and financial support to healthcare workers and people affected by the COVID-19 crisis.
The company has collaborated with its long-standing charitable partners, government officials, and other organisations to carry out relief efforts in Canada since the onset of the outbreak.
To date, P&G’s cash, product, and in-kind donations add up to tens of millions of dollars across 30 brands in approximately 30 countries around the world, the company said.
President of P&G Canada, Eric Breissinger, commented, “During these unprecedented times, P&G is committed to doing everything possible to ensure the health and safety of all our employees, to continue to serve our consumers with essential products and to take meaningful action to help communities in need and those on the frontlines.”
Masks and Hand Sanitiser Production
Over the coming weeks, the company plans to commence production of non-surgical-grade barrier masks at its Belleville facility and hand sanitiser at its Brockville plant in Canada.
The masks and sanitiser manufactured in these plants will not be available for retail sales, the company added.
The company has already started the production of face masks, hand sanitiser, and face shields at various manufacturing facilities across the globe.
Everyday Essentials
P&G has teamed up with a Canadian disaster relief organisation, GlobalMedic, to deliver everyday health and hygiene essentials to vulnerable groups and people affected by the pandemic.
The company has donated 33,000 hygiene kits worth more than $500,000 to local shelters and food banks.
The kits comprise essential hygiene items from brands like Crest, Oral B, Pantene, Secret, Always, Old Spice, and Ivory.
In addition, Pampers has contributed 30,000 diapers through United Way member agencies, while Tide is offering in-kind donations through Food Banks Canada.
P&G and GlobalMedic are also donating essential personal care products for healthcare workers in hospitals across Canada.
So far, the company has donated more than 200,000 units of products worth more than $1 million from brands like Pantene, Head & Shoulders, Olay, Secret, Old Spice, Gillette, Venus, Crest, Oral-B, Tampax, and Tide, the company said in its statement.
Executive director of GlobalMedic, Rahul Singh, said, “In times of crisis, we are grateful for the support from companies like P&G who enable us to keep helping the most vulnerable in our society.
“We are truly appreciative of P&G’s support over the years and their commitment to giving back to Canadians in need.”
Collaboration With Charities
P&G and its brands are also donating to various Canadian charitable organisations to support shelters, food banks, and health-care workers.
These include a $500,000 donation by Charmin to the CanadaHelps COVID-19 Healthcare & Hospital Fund and a cash donation worth $500,000 by Tide.
Pantene has announced a $100,000 donation to Food Banks Canada, while P&G Gives Back has announced a $50,000 donation to the United Way COVID-19 Local Love Fund.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
