Procter & Gamble has outlined the company’s progress in various social and environmental endeavours in its corporate social responsibility report for 2018.
Some of these include gender equality initiatives, clean drinking water programme, and measures to tackle plastic waste.
P&G’s chairman of the board, president, and chief executive officer, David Taylor, said, “We know that the more we integrate and build Citizenship into how we do business, the bigger the impact we can make with the people we serve, the communities where we live and work, and the broader world that surrounds us.”
Social Causes
In order to address issues of gender equality, P&G created a thought-provoking new exhibit, - Women at Work: Myth vs Reality - which attempted to challenge outdated thinking about women in the workplace.
It partnered with Sesame Workshop and the Muppets to set new expectations about gender, for boys and girls, around the world.
Further, it also introduced a range of new brand advertising campaigns championing equal voice, and equal representation for all individuals.
The FMCG giant also addressed issues of diversity and inclusion through its two award-winning films, The Talk and The Words Matter. The former deals with racial inclusion, while the latter is about LGBT+ and inclusion.
Community Initiatives
The company marked a new milestone this year by distributing its 14 billionth litre of clean drinking water under its Children’s Safe Drinking Water Program.
It also played an important role in helping those affected by natural disasters such as the hurricanes Harvey, Irma, Maria, and Florence.
Environmental Sustainability
The company will emphasise more on plastic waste, as many of its brands are stepping up measures to increase the recyclability of packaging materials, apart from incorporating more recycled materials.
In April of this year, the company also announced its sustainability goals for 2030, focused around climate, water, and plastic waste.
“For more than 180 years, the Company has been touching and improving lives. It’s who we are. It’s what we do. And it motivates us to do more and be a force for good and a force for growth in the world,” Taylor added.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
