Snacking giant Pladis UK&I has announced that it has added two new options to its go ahead! snack bar range.
The new additions to the low-calorie snack bar range include Fruit and Nut Breaks, and Nutty Crunch.
“We’re excited to be launching not one, but two new go ahead! ranges just in time for the key New Year sales period,” said Christopher Owen, marketing controller at Pladis UK&I.
More Choices
The Fruit and Nut Breaks cereal bars, in a dark chocolate base, will be available in two variants - apricot and hazelnut; and almond, coconut and chia seed.
The baked Nutty Crunch bars, with a vanilla drizzle, will be available in hazelnut or peanut options.
“Our current portfolio typically appeals to those seeking morning sustenance, whereas the introduction of Nutty Crunch will target consumers looking for a ‘better for you’ afternoon pick me up,” Owen added.
Room For Growth
While 99% of households buy into the biscuit category, there’s significant headroom for growth in healthy snacking, the company said.
“We’ve noticed trends for wholesome ingredients and low-calorie options, and with two in five people (41%) purchasing go ahead! because our [Pladis] snacks are low in calories, we believe there will be strong consumer demand for the introduction of these great-tasting, under-100-calorie snacks.”
The packaging of the new products will be recyclable through its sustainability partner, TerraCycle.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
