The Plazma ground biscuits (known as 'Lane' in foreign markets) produced by Bambi have been chosen as the 'most loved domestic product' in Serbia.
Also, cooking oil producer Dijamant won the title of 'most popular domestic manufacturer', according to the consumer survey conducted during the 'My Choice' awards in Serbia.
In addition, 12 awards were given to brands in other FMCG categories. Among those honoured were Moja Kravica (in the category Milk and Milk Products); Plazma Keks (Sweets); Zlatiborac (Meat and Meat Products); Dijamant Ulje (Oil and Dressings); and “Začin C” (Soups, Flours and Condiments).
The award ceremony was organised for the sixth year by the 'My Serbia' association and the Chamber of Commerce of the City of Belgrade, honouring the best domestic producers and brands, according to consumers.
This year, 565 domestic brands and products competed for the “My Serbia” award, of which 120 were shorlisted, while 2,010 consumers were polled.
Separately, 34 Serbian companies and brands were honoured at the “Superbrand 2015/2016 award”, an annual brands excellence ceremony organised by TGI Group International since 2007.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
