Portuguese consumers are buying more premium products, according to Nielsen's Global Survey Premiumisation report.
The report indicates that 33% of Portuguese consumers consider that their financial situation has improved over the last five years (compared to 13% in Italy and 22% in France). Of those who consider themselves to be better off, 32% admit they are more willing to buy premium products.
However, only 21% consider that high prices make a product more premium, compared to the European average of 38%.
The categories in which the Portuguese are most willing to pay premium prices are Meat and Fish (43%), Clothing and Footwear (37%), Oral Care Products (32%), Hair Care Products (32 %) and Personal Gadgets (32%).
On the other hand, Paper Products (4%), Salty Snacks (4%), Sweets (4%) and Fizzy Drinks (5%) are categories for which Portuguese consumers are less willing to pay premium prices.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
