Premier Foods chief executive officer, Alex Whitehouse has said that the maker of Bisto gravy and OXO cubes was developing a vegan version of its OXO beef stock cubes, to capitalise on the vegan and plant-based trend.
The company, which recently launched its plant-based Plantastic brand, was however not yet ready to launch the meat-free version of a beef-flavoured stock cube, Whitehouse said in a media call with journalists on Friday (17 January).
Bakery operator Greggs launched a vegan version of its popular steak bake earlier this month, aiming to replicate the success with its meatless sausage roll that boosted its profits and helped fuel an 80% rise in its share price last year.
News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.
