British food company Premier Foods has launched a new range of Chinese and Indian cooking sauces that come in pouch format, under its Sharwood's brand.
The group says that the new modern packaging will suit one or two person households searching for easy-meal solutions, since 60% of all grocery spend comes from these categories.
It adds that the cooking sauces category has been very popular in the UK, featuring in 92% of households, and so companies have to innovate to meet changing consumer needs.
"A quarter of people think that there are not enough trendy flavours in the cooking sauces category," said Yilmaz Erceyes, brand director of cooking sauces.
“We wanted to offer a variation with more regional and authentic recipes such as our Kashmiri Creamy Curry and Shangai Sweet Soy to add excitement.”
Sharwood’s Chinese-flavoured sauce pouches will be available in Shangai Sweet Soy, Cantonese Sweet BBQ, Szechuan Chilli Bean and Hunan Smokey Chilli, while the Indian pouches will offer Kashmiri Creamy Curry and Spicy Goan Curry. They will all cost £1.99.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.
