British food manufacturer Premier Foods has launched a new range of flavoured salts under its Saxa salt brand. Included are the three variants Sea Salt and Rainbow Pepper, Sea Salt and Lemon, as well as Sea Salt, Smoked Seaweed and Dill.
Premier Foods announced that its flavoured salts are growing at +18,4% year on year, as they provide a convenient solution to add flavour and seasoning to dishes in one go.
In addition, Saxa recently introduced a new grinder format for its Sea Salt and Rock Salt.
Portfolio Development
“Shoppers are always on the lookout for new products from brands they trust and which guarantee great quality,” said Helen Touchais, Brand Director for Flavourings & Seasonings at Premier Foods.
“Saxa leads the way in these areas and so we are delighted to launch new products and formats that will not only make their life easier but also add flavour to shoppers’ everyday cooking. It is important to keep products relevant and ensure we are consistently evolving the Saxa portfolio. We are confident that the new products will help to grow the salt category.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Larissa Zimmer. To subscribe to ESM: The European Supermarket Magazine, click here.
