Home and personal care firm Reckitt and cleaning solutions provider Diversey have announced a distribution partnership, to expand access to hygiene solutions that help protect staff, clients, and customers.
The collaboration will see several Reckitt brands, such as Dettol, Lysol, Harpic, Vanish, Airwick, and Pine O Cleen, be distributed by Diversey in the B2B channel in the Middle East, Asia Pacific, as well as Turkey and Russia, commencing in March 2022.
The collaboration in emerging markets seeks to expands the group's global reach, previously established by the existing relationship between the pair in North America.
By providing access to Reckitt’s products, Diversey and Reckitt are working to help businesses reassure their employees and patrons with 'targeted solutions, cutting-edge technology, and trusted brands', Reckitt said in a statement.
Growth Opportunity
This alliance marks a 'sizeable growth opportunity' for both Reckitt’s Global Business Solutions unit and Diversey, Reckitt said, with the expansion of the Lysol and Dettol Pro Solutions offerings into the B2B segment.
The move will benefit from consumer trust in the Lysol and Dettol brands as well as Diversey’s B2B expertise, it added.
It will be supported by the hygiene approach and cleaning protocols developed by Reckitt’s scientific teams, demonstrated at events such as the recent COP26 climate summit in 2021.
Reckitt and Diversey are also working to expand their collaboration to further help businesses prevent the spread of illness-causing germs in new B2B spaces.
