Brazilian food company BRF has announced that its Sadia brand removed 1,800 tonnes of salt from its products in the last year.
Since announcing the plan last year, Sadia reduced the sodium content by 30% in more than 40 items in its portfolio.
"The results obtained after sodium reduction in Sadia products indicate that brands are moving towards the needs of the market," said Fabio Bagnara, research and development manager at BRF.
"Attention to consumer trends, coupled with investments in innovation, result in assertive projects like this, capable of promoting significant changes in business and in the industry."
Product Development
BRF says that this achievement was possible thanks to new technologies, captained by its research and development department.
Chief marketing officer Erica Migales added that the company has recently also strengthened its line of healthy cold cuts, and renewed the line of ready-made dishes with preservative-free recipes.
BRF is one of the largest food companies in the world, with more than 30 brands in its portfolio, including Sadia, Perdigão, Qualy, Paty, Dánica, Bocatti and Vienissima.
Its products are marketed in more than 150 countries, on five continents.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
