The purchase decision process for cleaning supplies is becoming more shared every year. A recent study by Nielsen revealed that in 48 per cent of Spanish households, women make the last call one the matter.
Meanwhile, one third of homes see the responsibility as being split between men and women.
According to RevistaAral.com, these figures make Spain the third European country, and fourth globally, in which women have the least purchase decision power in the category – surpassed only by Romania, Sweden and Israel.
The European average was found to be that 55 per cent of women make the final decision, while only 17 per cent European men do.
The research also found that price is still the main factor when it comes to choosing cleaning products, with 45 per cent of respondents indicating it is the most important issue for them.
However, 85 per cent of participants in the study also agreed that a balance between price and quality is important.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
