To celebrate the German Oktoberfest festival, Luxembourg-based non-alcoholic drinks producer Splendid Drinks has launched a limited edition energy drink under its 28 Black brand.
The aluminium cans are decorated with images of people wearing Bavaria’s traditional dress - Dirndl and Lederhosen. The limited edition product is available in one of the brand's most popular flavours, Açaí.
Promotional Campaign
Splendid Drinks announced that the launch will be supported by a social media campaign and several promotional offers. From September onwards, the energy drink will be available in the 28 Black online store, in addition to retail outlets.
As with all 28 Black energy drinks, the new product is free from taurine, preservatives, gluten and lactose.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Larissa Zimmer. Click subscribe to sign up to ESM: The European Supermarket Magazine.
