Nestlé Portugal’s factory in São Mamede de Infesta (Porto) has been named as one of two factories that will produce and export Starbucks coffee under licence from the coffee giant, reports local daily Jornal Economico.
The announcement follows the signing of the Nestlé-Starbucks alliance for global coffee production in August 2018, which gives Nestlé the rights to market Starbucks packaged coffee and tea products worldwide, outside Starbucks stores and excluding ready-to-drink products.
Currently, the factory produces five brands of coffee – Buondi, Sical, Nescafé, Tofa and Christina, the latter two of a more regional nature.
Starbucks' new range of products leaving the Nestlé factory in Porto consists of eight blends, three beans and five ground coffee, divided into three types of roast – blonde roast, medium roast and dark roast. The plan is also to launch Starbucks coffee capsules, adapted to Dolce Gusto or Nespresso machine models.
Esselunga Distribution
In a related development, Italian supermarket chain Esselunga has obtained exclusive rights to distribute Starbucks by Nespresso and Starbucks by Dolce Gusto products in Italy.
Starbucks exhibition stands with 13 SKUs will be introduced in all 150 Esselunga stores, including seven under the Nespresso brand - Blonde, Columbia, Sumatra, House blend (long), Espresso roast (also decaffeinated) and Verona.
The assortment will be expanded in September and all products will also be available online.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
