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Top 100 Most Valuable Food Brands Revealed: Brand Finance

August 22, 2023 8:33 AM By Steve Wynne-Jones

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Nestlé is the most valuable food brand in the world, with an 8% increase in value to $22.4 billion (€20.52 billion) according to a new report from brand valuation consultancy Brand Finance.

The Brand Finance Food 100 2023 ranking, which reveals the most valuable food brands across all sectors and countries, noted that the Swiss brand's performance was driven by its 'ability to meet evolving consumer preferences, stay ahead of trends, and effectively launch new products'.

Nestlé, which recently reported a 10.6% rise in earnings per share in the first half of its financial year, said that it expects price increases for the remainder of 2023 to remain at a more moderate rate.

In second place, Chinese dairy brand Yili has seen its brand value up 17% to $12.4 billion (€11.36 billion), while snack brand Lay's ranks third, seeing its brand value up 29% to $11.1 billion (€10.17 billion).

The rest of the top ten includes Danone (brand value up 13.8% to $8.9 billion), Tyson (brand value up 20.5% to $8.7 billion), Kellogg's (brand value up 4.3% to $7.3 billion), Quaker (brand value down 0.6% to $7.1 billion), Haitan (brand value up 7.8% to $6.2 billion), Mengniu (brand value up 10.1% to $6.1 billion) and Wrigley (brand value up 11.1% to $5.6 billion).

'Unmatched Global Reputation'

Commenting on Nestlé's position as the most valuable food brand, Savio D'Souza, valuation director at Brand Finance, commented, “With a rich heritage and a portfolio of trusted brands, Nestlé has built a legacy of success and an unmatched global reputation, enhanced by its enduring dedication to creating a healthier and more sustainable future for all."

The brand that saw the strongest year-on-year growth in this year's rankings is Healthy Choice, which ranks 82nd – the ConAgra-owned brand saw its brand value rise by 190% to $1.2 billion (€1.1 billion), according to Brand Finance.

The 100 Most-Valuable Food Brands

Ranked by brand value ($bn)

1	Nestlé	22,427
2	Yili	12,405
3	Lay's	11,056
4	Danone	8,942
5	Tyson	8,722
6	Kellogg's	7,281
7	Quaker	7,084
8	Haitian	6,235
9	Mengniu	6,095
10	Wrigley	5,602
11	McCain	4,686
12	Lindt	4,386
13	Doritos	4,139
14	Kikkoman	3,984
15	Hershey	3,949
16	Barilla	3,887
17	Cadbury	3,830
18	Kraft Heinz	3,605
19	Want Want	3,504
20	Uni-President	3,448
21	Cheetos	3,423
22	Almarai	3,377
23	Unilever	3,320
24	Hormel	3,311
25	Arla	3,303
26	Oscar Mayer	3,136
27	Tostitos	3,019
28	Vinamilk	2,991
29	Amul	2,987
30	Mars	2,780
31	Reese's	2,749
32	Knorr	2,608
33	Heinz	2,536
34	Prèsident	2,532
35	Kinder	2,494
36	Lotte	2,475
37	Bimbo	2,330
38	Oreo	2,326
39	Master Kong	2,279
40	Cheerios	2,275
41	Lean Cuisine	2,216
42	Yakult	2,140
43	Ajinomoto	2,129
44	Shineway	2,061
45	McCormick	2,047
46	Campbell's	1,962
47	illuma	1,924
48	Enfamil	1,881
49	Sanderson Farms	1,859
50	Ruffles	1,841
51	Spam	1,838
52	Nissin	1,813
53	Arawana	1,807
54	Maggi	1,799
55	Philadelphia	1,773
56	Nature Valley	1,743
57	Stouffer's	1,718
58	Milka	1,692
59	Nutella	1,669
60	Aptamil	1,645
61	M&M's	1,633
62	Sadia	1,558
63	Britannia	1,544
64	WH Group	1,528
65	Mission	1,524
66	Valio	1,501
67	Olam	1,484
68	Belvita	1,469
69	UNFI	1,446
70	Bright Dairy	1,429
71	Hellmann's	1,368
72	Ferrero Rocher	1,349
73	S-26	1,335
74	General Mills	1,331
75	Skippy	1,318
76	Tate & Lyle	1,270
77	Anlene	1,265
78	Pepperidge Farm	1,263
79	Marfrig	1,214
80	Biostime	1,210
81	Devondale	1,174
82	Healthy Choice	1,170
83	Anchor	1,167
84	Olivoila	1,166
85	Betty Crocker	1,156
86	Yoplait	1,152
87	Magnum	1,139
88	Barry Callebaut	1,137
89	Dr Oetker	1,129
90	Snickers	1,121
91	Bega	1,111
92	Dairyland	1,039
93	Pringles	1,039
94	Mother Dairy	980
95	Galaxy/Dove	969
96	Jell-O	940
97	Smucker's	930
98	Gerber	925
99	Activia	922
100	Neilson	920