The recent Kantar Brand Footprint report showcased the most-chosen grocery brands across Europe, based on their Consumer Reach Points (CRP), penetration, and frequency.
Building on from that, in this article, we explore the top 20 beverage brands in Europe – including soft drinks, juices, alcoholic beverages, mineral waters and tea and coffee brands – as outlined by Kantar's Brand Footprint data for 2022.
The Top 20 Drinks Brands In Europe: Kantar
| 2022 Rank | Brand | CRP (M) | Pen 2022 | Frequency 2022 |
|---|---|---|---|---|
| 1 | Coca-Cola | 1505.0 | 64.8 | 11.3 |
| 2 | Pepsi | 523.0 | 27.7 | 9.1 |
| 3 | Nescafé | 308.0 | 25.9 | 5.8 |
| 4 | Fanta | 288.0 | 29.4 | 4.7 |
| 5 | Schweppes | 217.0 | 24.7 | 4.2 |
| 6 | Lipton | 200.0 | 22.5 | 4.3 |
| 7 | Cristaline | 193.0 | 8.8 | 10.6 |
| 8 | Red Bull | 181.0 | 10.3 | 8.5 |
| 9 | Tymbark | 158.0 | 6.7 | 11.4 |
| 10 | San Benedetto | 149.0 | 8.5 | 8.5 |
| 11 | Volvic | 122.0 | 9.8 | 6.0 |
| 12 | Jacob's | 106.0 | 11.1 | 4.6 |
| 13 | Teekanne | 105.0 | 13.1 | 3.9 |
| 14 | Sprite | 99.0 | 14.3 | 3.3 |
| 15 | Heineken | 96.0 | 11.7 | 4.0 |
| 16 | Tropicana | 93.0 | 8.9 | 5.1 |
| 17 | Tchibo | 92.0 | 9.2 | 4.8 |
| 18 | Innocent | 92.0 | 7.9 | 5.6 |
| 19 | Robinsons | 89.0 | 6.5 | 6.6 |
| 20 | Lavazza | 81.0 | 10.8 | 3.6 |
1. Coca-Cola
Unsurprisingly, as the most-chosen brand in Europe overall, Coca-Cola also takes the top spot as the most popular beverage brand, with a CRP of 1505 million.
For the fourth quarter of 2023, the beverage giant reported that net revenues grew 7% to $10.8 billion (€9.95 billion), and organic revenues (non-GAAP) grew 12%. Meanwhile, for the full year of 2023, Coca-Cola reported that net revenues grew 6% to $45.8 billion (€42.2 billion), and organic revenues (non-GAAP) grew 12%.
The company expects to deliver organic revenue (non-GAAP) growth of 6% to 7% in 2024.
2. Pepsi
Coca-Cola's eternal rival, Pepsi, places second, albeit well behind the category leader. It boasts a CRP of 523 million. The brand recently rolled out a new identity to mark its 125th anniversary.
Pepsi is owned by American multinational PepsiCo which generated more than $91 billion (€83.9 billion) in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Pepsi-Cola.
Many of PepsiCo's international brands generate more than $1 billion (€922 million) each in estimated annual retail sales.
3. Nescafé
Nestlé-owned coffee brand Nescafé takes third place with a CRP of 308 million.
In 2023, Nestlé announced the introduction of the first instant coffee refill pouch for Nescafé Gold Blend and Nescafé Original. The new 150-gram refill pouch is 97% lighter than the 200-gram glass coffee jar and has on average 60% less plastic than the jar’s lid.
The launch was part of Nescafe’s ongoing packaging sustainability commitments, including reducing the use of virgin plastic by one third by 2025.
4. Fanta
Fanta, with a CRP of 288 million, takes the fourth position. The Coca-Cola-owned brand is now available in a variety of soda flavours, as well as the traditional orange and lemon variants.
Fanta Orange is the second oldest brand of the Coca‑Cola company.
It is estimated to be consumed more than 130 million times every day around the world by customers, and is presently available in more than 190 countries.
5. Schweppes
Schweppes secures the fifth spot with a CRP of 217 million. Renowned for its range of carbonated mixers and tonic water, Schweppes saw a boost during the pandemic, as more consumers sought a cocktail experience at home.
Schweppes was originally created by Jacob Schweppe – a Swiss jeweller, craftsman and innovator, who was the first person in history to create carbonated soft drinks on a mass scale after he mastered the art of bottling bubbles in 1783.
In recent years, the iconic drink has faced competition from other tonic brands such as Fever Tree and Fentimans.
6. Lipton
Lipton ranks sixth on the list with a CRP of 200 million. Formerly part of Unilever, Lipton is now part of the Lipton Teas and Infusions portfolio.
Lipton Teas and Infusions has 36 brands around the world and an estimated 400 million daily drinkers.
The company recorded €1.9 billion revenue in 2022.
7. Cristaline
Cristaline takes the seventh spot with a CRP of 193 million, and is the leading bottled water brand on the list.
The family business was founded in 1992 and its products are present in nearly one household out of two, according to figures from Kantar in 2022.
8. Red Bull
Red Bull, renowned for both its energy drinks and impactful marketing campaigns, takes eighth position with a CRP of 181 million.
The company was founded by Dietrich Mateschitz in 1987 after he was inspired by functional drinks from East Asia.
Red Bull sold 12,138 billion cans in 2023.
9. Tymbark
Tymbark, which offers a range of fruit juices and beverages claims ninth spot with a CRP of 158 million.
The Polish brand was founded in 1936 and now serves almost 30 countries around the world.
Tymbark joined the Maspex Wadowice Group in 1999, one of the largest food companies in Central and Eastern Europe.
10. San Benedetto
Premium bottled water brand San Benedetto rounds out the top ten with a CRP of 149 million.
he leader in the Italian non-alcoholic beverage market had €970 million turnover in 2022.
San Benedetto is currently sold in 105 countries around the world.
11. Volvic
Soured from the Auvergne region in France, bottled water brand Volvic ranks eleventh with a CRP of 122 million.
Volvic is owned by the Danone Group which is the number two provider for packaged waters worldwide.
The group reported €27.7 billion in sales for 2022.
12. Jacob's
Part of the JDE Peet's stable, coffee brand Jacob's takes twelfth position with a CRP of 106 million.
JD Peet's recorded sales of €8.2 billion in 2022.
13. Teekanne
A longstanding German favourite, tea brand Teekanne secures the thirteenth spot with a CRP of 105 million.
The independent family business was founded in 1882.
14. Sprite
Sprite, part of the Coca-Cola family of brands, ranks fourteenth with a CRP of 99 million.
The soft drink was launched in 1961 and is now sold in more than 190 countries.
15. Heineken
The only beer brand to make the list, Heineken takes fifteenth position with a CRP of 96 million.
It is estimated that 25 million Heineken’s are served each day across 192 countries.
16. Tropicana
Known for its range of fruit juices, Tropicana secures sixteenth spot with a CRP of 93 million. PepsiCo sold its controlling stake in Tropicana to PAI Partners in 2021.
Tropicana Brands Group was established as a joint venture between PAI Partners and PepsiCo in 2022.
17. Tchibo
Headquartered in Germany, coffee brand Tchibo ranks seventeenth with a CRP of 92 million.
The company offers coffee and the Cafissimo and Qbo single-serve systems, as well as non-food ranges and services such as mobile communications.
In 2022, Tchibo reported sales of €3.25 billion.
18. Innocent
Renowned for its smoothies and fruit juices, Innocent takes eighteenth position with a CRP of 92 million.
The company was established in 1999 by two friends from University.
Innocent has been a B Corp corporation since 2018 and gives 10% of profits to charity. It has pledged to be carbon neutral by 2030, if not before.
19. Robinsons
Robinsons, part of Britvic, claims nineteenth spot with a CRP of 89 million. Robinsons is celebrated for its fruit cordials and squashes.
In January, Britvic reported group revenue increasing 8.1% year on year to £443.5 million (€518.6 million) in the first quarter to 31 December 2023.
20. Lavazza
Italian coffee brand Lavazza rounds out the top twenty with a CRP of 81 million.
The company was founded in 1895 by the Lavazza family who have continued to run it for four generations.
In 2022, Lavazza reported revenues of €2.7 billion.
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
