Unilever has announced that it has signed an agreement to buy toothpaste brands Fluocaril and Parogencyl from Procter & Gamble.
Fluocaril offers oral care solutions for cavities, while Parogencyl tackles gum issues.
Both brands are well-known in the pharmacy channel, particularly in France and Spain, and are widely endorsed by dental care professionals.
A Strong Position
The acquisition will make Unilever a leader in the oral care segment within the French pharmacy channel, and secure a strong position for the consumer goods giant in Spain.
The products, which have a powerful brand heritage and a sound reputation amongst dentists, will complement Unilever’s existing oral care portfolio, the company said.
The acquisition is expected to close in the second quarter of 2019.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
