Unilever has announced that it is acquiring Weis, an Australian ice cream and frozen dessert manufacturer. The ice cream production will continue at Weis' factory in Toowoomba, Queensland.
Weis’ product range, which features a variety of ice cream formats including single bar, multi-pack bars, dairy-free sorbet tubs and frozen yogurt tubs, will be added to Unilever's ice cream range.
Acquisition Benefits
“We are delighted to bring Weis’ exciting and delicious range into our portfolio, adding another Australian favourite to our leading ice cream range,” said Clive Stiff, chief executive of Unilever Australia and New Zealand.
“This acquisition will bring Weis the benefits of scale, strong market access and ice cream category expertise to help take the business to the next level in its growth.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Larissa Zimmer. Click subscribe to sign up to ESM: The European Supermarket Magazine.
