Unilever announced on Thursday that it had completed its acquisition of indoor air purifier company Blueair.
The company had originally announced in August that it had signed an agreement to acquire the company, which is the' world's leading supplier of mobile indoor air purification technologies and solutions'.
No financial details were provided.
Stockholm-based Blueair had a turnover of $106 million in 2015, and is a heavy hitter in the premium air purification business in markets like China, US, Japan, South Korea and India, which possess some of the world's most polluted air spaces.
This addition to Unilever's portfolio will further complement its water purification business. The company said that Blueair sales had grown rapidly recently due to an increasing awareness of the health effects of poor air quality and a demand for indoor air purification. Blueair claims it can remove 99.97% of all air contaminants, including dangerous sooty particles, allergens and viruses.
At the time of the initial agreement, Nitin Paranjpe, president of Unilever’s Home Care business, said: "We are delighted to be adding Blueair to our Home Care portfolio. The Blueair brand and products are widely known and represent exceptional quality and design, as well as superior capacity and performance. Blueair was founded on the belief that business should be a force for good in society, which is shared by Unilever."
Blueair founder Bengt Rittri, who believes clean air a basic human right, said in the statement: “Blueair was launched 20 years ago with the mission to start a clean air revolution by bringing people the world’s best air purifiers."
"This mission remains embedded in the company values of Blueair today as we continuously work to elevate people’s health and wellbeing in a world where WHO says outdoor air pollution has been continuously increasing over the past several years, with billions of people now exposed to dangerous air."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.
