Unilever Plc has announced that it has agreed to acquire Texas-based holistic wellness and lifestyle company Onnit for an undisclosed sum.
The deal is subject to regulatory approvals and customary closing conditions, Unilever added.
Commenting on the acquisition, Fabian Garcia, president of Unilever North America, said, “We are thrilled to welcome Onnit to the Unilever family.
"As a dynamic and purpose-led brand, Unilever is strongly aligned with Onnit’s vision to improve the health and wellness of consumers with scientifically proven solutions.”
High-Quality Ingredients
Founded in 2010 by Aubrey Marcus, Onnit supplements are made with scientifically proven and high-quality ingredients that provide improved cognitive function, mood and relaxation, gut health and immunity support.
The range includes the brain supplement Alpha BRAIN for better memory, focus, and mental processing.
The brand also offers functional nutrition, fitness essentials, and a digital content platform for informative and motivational articles, interviews, advice, and fitness programmes for its loyal and passionate consumer base.
Innovative Wellness
Peter ter Kulve, president of home care and health and wellbeing at Unilever, said, “Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid I.V., and SmartyPants Vitamins.”
Onnit will continue to be based in Austin, Texas, and led by CEO Jason Havey, while founder Aubrey Marcus will remain a brand ambassador.
Marcus stated, “Since day one, my vision has been for Onnit to become a global movement, empowering people with the tools and information to reach their highest physical and mental potential.
“I am so proud of what we have accomplished, and now, with Unilever’s scale and presence, we are one step closer to inspiring millions more to take charge of their health and wellbeing.”
Elsewhere, Nestlé has announced that it is in discussions to buy The Bountiful Company, a nutritional supplement maker. [Pic: ©Joeppoulssen/123RF.COM]
© 2021 European Supermarket Magazine. Article by Dayeeta Das. For more A-Brands news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
