Netherlands-based VanDrie Group has launched JAN, a new brand of convenient veal products, including veal burgers and pulled veal.
The new range was launched at the SIAL trade fair in Paris last week, and it is set to expand in the months to come.
"We are noticing that consumers are eating less meat, while also becoming increasingly critical of what they consume," said Henny Swinkels, director of corporate affairs at VanDrie Group. "They are on the lookout for products that are in keeping with a healthy and varied diet. Consumers are also increasingly demanding healthy, easy-to-prepare products.
"We are responding to those trends with the introduction of our convenience brand. In addition to our more traditional products, we are launching JAN to meet the needs of our time."
All products in the JAN range contain high-quality meat and are low in salt. In addition, consumers can use a QR code on each pack to find out more about the company.
“It’s a great challenge to be taking this on within the VanDrie Group," said Swinkels. "We want to introduce consumers all over the world to our high-quality veal, which is produced in a responsible and animal-friendly manner. JAN offers convenience and quality, day in, day out.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
