The Weight Watchers brand is to release a new product range in France.
The company is seeking to enter the French breakfast cereal market, which has grown in recent years.
Weight Watchers will also produce a range of condiments – a light mayonnaise, a tartar sauce, a cocktail sauce, and an andalouse sauce – for grocers in France. It will also enter the French yoghurt sector.
Weight Watchers France had its best annual performance to date over the course of 2014.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
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