Wessanen has announced that it has signed an agreement to acquire the entire business of the German organic soup brand Little Lunch for an undisclosed sum.
The deal is subject to approval from Bundeskartellamt, the German Cartel Office.
Christophe Barnouin, CEO of Wessanen, commented, “We are happy with this fast-growing and strategic acquisition and look forward to welcoming the Little Lunch team to our family of companies.
“Allos Hof-Manufaktur, our German business, has successfully grown over the past years in the health food and grocery channels. We believe that the integration of Little Lunch will give us many opportunities in this important country and across Europe.”
Product Range
Little Lunch, founded in 2014, offers 100% organic soups and sauces, made without added sugar, aromas, colourants, or preservatives.
The brand is widely distributed across the German grocery market, as well as online channels.
Founders of Little Lunch, Daniel and Dennis Gibisch, said, “We have built up Little Lunch with a lot of love and passion and made it a success in Germany.
“Among all possible partners we looked at, we found the fit with Wessanen the strongest. We are excited about the new opportunities that will come out of working together with such a strong partner at our side.”
Wessanen is a multinational food company, based in Amsterdam, specialising in organic products.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
