UK probiotic drink line Wow Lively Water is to enter the French market, with a deal with Carrefour already reached, according to reports.
Products that help cultivate healthy gut bacteria, which are already highly present in the US and the UK, are gaining momentum in France’s grocery sector, according to LSA-Conso.fr.
The three Wow Lively Water SKUs which have been made available by Carrefour, the country’s largest supermarket chain, and retail at €1.99.
The three flavours available are cucumber and green lemon, ginger and orange, and strawberry and apple. Each product in the range is also organic.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.
