Yoplait has reduced the sugar content in the single serve cup of its popular Original yogurt brands by 25 per cent.
Yoplait's parent company General Mills said the move is being made as it looks to provide consumers with "category leading better-for-you products".
General Mills added that following Yoplait's removal of high fructose corn syrup (HFCS) and its discontinued use of dairy with rBGH/rBST growth hormone in 2009, "the new reduced sugar Original yogurt will provide customers with the great taste they have come to love and expect from Yoplait".
For three years, General Mills has worked on a variety of product improvements for the Yoplait Original line of yogurt.
In order to reduce the sugar, the company included additional milk and changed the natural flavourings. The changes resulted in a Yoplait Original that tastes slightly less sweet.
Yoplait Original still contains no artificial sweeteners or flavous, and now provides 20 fewer calories and has one additional gram of protein in each six ounce cup.
"Our consumers are our top priority, and when they voiced concerns over the amount of sugar in our products we were determined to find a solution," said Susan Pitt, marketing manager for Yoplait.
"We understand that making good nutritional choices isn't always easy. With less sugar, fewer calories and more protein per cup, we have no doubt that our renovated line of Yoplait Original yogurts will make it easier than ever for our consumers to feel good about their daily yogurt choice."
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