German retailer Aldi Süd has launched a new car sharing service, with over 100 rental and return points in 43 selected stores.
In partnership with car sharing company app2drive, the retailer says that it is strengthening its commitment to sustainable mobility and meeting consumers' needs for more flexible trips.
Aldi's parking areas were added to the app2drive network at the beginning of October. Customers can book a vehicle, ranging from small cars to vans, via the company's website, app, or an app2drive service point.
Expansion Plan
With the app2drive service, Aldi Süd is using a stationary car-sharing model with fixed rental and return stations. The location-oriented system allows for one-way journeys from one parking area to another.
The retailer says that it will test the system for one year, and if it is successful it will be expanded to more Aldi Süd outlets across Germany. App2drive currently has a nationwide network of 480 vehicles in 250 locations.
Since 2015, Aldi Süd has installed around 50 fast-charging stations for electric bicycles and cars in the metropolitan areas of Düsseldorf, Frankfurt, Mülheim, Munich, Stuttgart and Cologne.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.
