DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Amplify Snack Brands Acquires Tyrrells

By Publications Checkout
Share this article
Amplify Snack Brands Acquires Tyrrells

American company Amplify Snack Brands - based in Austin (Texas) - has agreed to buy UK crisp maker Tyrrells, for £300 million.

Tyrrells was founded in 2002 by potato farmer William Chase, who saw more profit in making crisps than in selling potatoes to supermarkets. Products include potato-, vegetable- and tortilla crisps and an upmarket popcorn, advertised as "poshcorn".

The company was  acquired by Investcorp - based in Bahrain - around three years ago. Sales, profits and staffing increased rapidly and the company generated around £85m in net sales last year. The proportion of international sales has doubled to 40% over the last three years.

Tyrrells current CEO David Milner is moving with the company, and will be in charge of Amplify's non-US operations.
"This is a terrific deal for Tyrrells ", Mr Milner commented, "As a small, UK farm-based business it is a tremendous achievement to be part of a US publicly-traded company with the international reach to make Tyrrells a global brand".

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.