Auchan has entered into agreement with electrical goods retailer Boulanger, which will see the latter granted the mandate to negotiate on the French retail group's behalf.
The partnership, which will involve Boulanger negotiating for the purchase of household electrical goods, will concern an estimated business volume of over €2.1 billion, not including tax, making the partnership the second largest in France.
The agreement commences in October 2016.
Denis Boschard, director of product offerings and supply, Boulanger, said, "This partnership made a lot of sense for everyone, particularly given our shared values and culture.
"Although the two banners specialise in their own distinct markets, Auchan's and Boulanger's teams share the same DNA and the same sense of customer service, qualities that will ensure the success and impact of our action."
Jean-Denis Deweine, product director, Auchan Retail, added, "For Auchan Retail, this partnership confirms the importance of this activity sector in our brand model. It gives the partners of the new group an opportunity to strengthen their commercial leadership on each of their networks."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.
