Auchan’s Chinese arm, which supports about 100 hypermarkets, has signed a deal with digital intelligence firm Keyrus to develop further its e-commerce platform.
Keyrus has said that it will bolster Auchan China’s e-commerce service 'by supplementing it in particular with new payment methods and putting in place connectors with the major marketplaces in China'.
The company will update Auchan’s click-and-collect capability, as well as enlarge the capacity of its online platform Auchan Wine.
“In Shanghai and other major cities in China, this distribution group proposes a broad offering of consumer goods with its Auchan Drive site (also including home delivery),” Keyrus said.
For almost a year now, Auchan has also been operating Auchan Wines, a site specializing in the sale of wines that proposes a catalog of 1,500 wines from around the world with fast delivery to anywhere in China.
Keyrus said that it "has connected the Auchan Wines wine shop platform with two key marketplaces in China: Feiniu and Tmall. With more than 50% of online sales in China being concluded via marketplaces, this was a high-stakes challenge for the group. The platform automates the updating of product catalogs as well as order management, thereby allowing the Auchan teams to concentrate on their core business of selling, rather than on repetitive, low value-added tasks.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
