French retailer Carrefour Group has announced it intends to reduce its food wastage by 50%, by the end of 2025. The company has outlined new initiatives and solutions to achieve its goal on World Food Day, held on 16 October.
Developing campaigns and educational projects worldwide, to tackle food waste and raise awareness, initiatives include 'anti-waste terminals', which offer fruit and vegetables past their 'best before' dates at lower prices and on-site kitchens, where customers can cook meals using the unsold fruit and veg still safe to eat.
In Taiwan, Carrefour has opened an "anti-wastage" restaurant, where all dishes are prepared using unsold fresh produce - with menus costing as little as €2 per person. The company is also donating food to the 'Community Share Fridge', set up outside the restaurant, from which people can take food for free.
In France, initiatives so far include an educational 'Happy Families' card game around the topic of food wastage and several 'anti-wastage' buffets and workshops, in collaboration with renowned chefs, in the week following World Food Day.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
