French retailer Carrefour has announced its commitment to selling only cage-free eggs under its private-label brand in Europe by 2025.
Carrefour is committing to this new strategy for Carrefour-brand eggs sold in Spain and Romania, in addition to its targets set for France, Italy, Poland and Belgium.
The retailer says that it is working with its partners on ending sales from cage-reared hens on a large scale by 2025.
“Carrefour will work closely alongside its producers and suppliers in meeting this goal. Carrefour is calling upon national-brand suppliers to take up this European commitment, and so ensure that this transformation applies as widely as possible to the market," the retailer said in a statement.
Growing Initiative
Carrefour added that it will support its suppliers and customers to extend this initiative to all eggs so that by 2025, all of the eggs that it sells are produced using non-cage farming systems.
In December 2016, the French retailer declared that it would stop sourcing own-brand eggs from cage-reared hens by 2020 in France.
In September of this year, Carrefour Belgium introduced a line of free-range chickens that have been reared without antibiotics as part of its Carrefour Quality Line.
Carrefour sells 480 million units of eggs every year. Its Carrefour-brand eggs are produced by local and French suppliers.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
