Australia's major grocers put strict limits on purchases of toilet paper on Wednesday after a rush of panic buying related to coronavirus fears emptied shelves, as the country recorded its third case of local transmission of the disease.
Australia was one of the first countries to take a hardline on tackling the outbreak, imposing border controls on visitors from the epidemic's epicentre in China a month ago.
It has reported 42 cases of the coronavirus - the bulk of whom were evacuees from a cruise ship docked in Japan - and just three cases where people who have not left the country have been infected.
Stockpiling
Still, social media has been awash in recent days with photos and video of people stockpiling goods, including sanitising products and staples like rice and eggs.
The run on toilet paper in particular has sparked the trending hashtags #toiletpapergate and #toiletpapercrisis on Twitter, along with photos of overloaded shopping trolleys, and calls for calm from baffled officials.
"We are trying to reassure people that removing all of the lavatory paper from the shelves of supermarkets probably isn't a proportionate or sensible thing to do at this time," Australia's Chief Medical Officer Brendan Murphy told a parliamentary hearing on Wednesday.
Woolworths Group Ltd, the country's biggest grocery chain, restricted sales of the essential product to four packs per shopper to help shore up stock levels while suppliers ramp up local production. The local arm of Costco Wholesale Corp limited its bulk buy packs to one per customer.
Even Prime Minister Scott Morrison has weighed in on a purchasing trend that appears to be at odds with stockpiling of long-lasting food like tinned goods in other countries, telling the public he had been assured by the major grocers they could meet any spike in demand.
Police confirmed they were called to a supermarket in Sydney to deal with "a disturbance in an aisle", with local media reporting the authorities had cordoned off the toilet paper shelves as a result.
Category Essentials
Other products have also been seized on by shoppers. Costco has put limits on purchases of milk, eggs, rice and disinfecting and soap products. Coles Group Ltd began posting signs in stores advising shoppers about shortages of hand and laundry sanitiser a few weeks ago.
Coles said it was working with its suppliers and transport partners to improve availability of popular products, although it did not confirm whether it was also rationing sales of certain items.
"We have increased deliveries from our distribution centres and our teams are working hard to fill the shelves as quickly as possible," it said in an emailed statement.
German-owned discounter Aldi Inc and U.S.-listed Kimberly-Clark Corp, which makes toilet paper for the Australian market via local subsidiaries, was not immediately available for comment.
News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.
