Russian retailer Dixy Group’s private-label sunflower oil, Pervym Delom, has been awarded the Russian Quality Mark.
The award was presented by the non-profit organisation Roskachestvo, which was created by the executive order of the Russian government, with the participation of the Ministry of Industry and Trade of the Russian Federation.
Pervym Delom is produced in the Voronezh region according to high-quality criteria, and it is part of the retailer’s private-label value range.
“The Quality Mark award confirms that even economy products can and must have high quality," said Lyudmila Etiz, Dixy Group’s quality director. “The company has developed a multi-level audit system that allows us to assess potential suppliers and their products in terms of compliance with Dixy’s high standards."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
