According to the Guardian, supermarket chain Morrisons has been reprimanded by the UK’s Advertising Standards Authority for "misleading" newspaper adverts and website offers for wine.
The advertising watchdog upheld two complaints from members of the public about a national press commercial from the UK’s fourth-largest grocer which offered any three of seven chosen bottles of wine (which each retail at £5) for £10, along with a similar advertisement on its website, staying "Any 3 for £10".
A Morrisons spokesperson said. "We are disappointed with the ASA’s ruling, which we understand was based on only two complaints. We ran a market leading deal which resulted in unprecedented sales of over a million bottles of wine. Even though our advertising stated 'subject to availability' and ‘while stocks last’ we also continued to honour the deal long after allocated promotional stocks ran out, so as not to disappoint our customers."
© 2014 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly
