Dutch-based supermarket chain Albert Heijn has announced its intention to revamp its in-store wine offering.
The groups is aiming to tackle the negative perception around bag-in-a-box wines and with the release of eighteen different box wine SKUs. The move is one of the innovations that retailer is bringing to its wine department to make it easier for customers to find the perfect wine.
The new expanded offering will include a boxed Sauvignon Blanc from New Zealand and a Côte du Rhône from France. The range will also include a greater selection of half bottles (37.5cl), with 20 new SKUs being added in this category.
Spike Huisman, wine expert at Albert Heijn said that the new range includes a selection of "award-winning wines from De Grote Hamersma, the most famous wine guide in the Netherlands."
The retailer will also offer lower alcohol and no alcohol alternatives, including three varieties of 'Skinny' wine, in red, white and rosé. According to the retailer, Skinny wine tastes like a normal wine but has a lower alcohol percentage. Two boxed wines are also available featuring a lower alcohol percentage.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.
